Mark McDaniel

Mark McDaniel’s city management experience spans eight Texas cities ranging in size from 8K to
1.3M in population. He now provides management consulting services for local government
agencies through Mark McDaniel Consulting, LLC (dba MMC).

Mark most recently served as deputy city manager for City of Fort Worth during an exciting time of
extraordinary change and challenges for the fastest growing large city in America. Previous to
accepting that leadership role full-time, Mark provided public management consulting services
through MMC as a subcontractor to SGR. In a consulting capacity, Mark served as Fort Worth’s
greenspace champion and reinvented its budget and research function while serving as interim chief
transformation officer and creating the FWLab.

Prior to his consulting career Mark served in a number of city management roles. While Kerrville's
city manager, Mark significantly improved the city's fiscal position and shepherded development of a
new comprehensive plan (Kerrville 2050) that continues to guide the city and foster numerous
community and economic development improvements.

From 2014 to 2017, Mark served as assistant city manager for the City of Dallas, where he quickly
gained greater responsibility that later led to his appointment to first assistant city manager. Mark
also created and provided direct leadership for the Dallas Center for Performance Excellence.

Before joining the City of Dallas executive team, Mark served as city manager/deputy city manager
for the City of Tyler. During his ten years in Tyler, Mark led efforts to receive a AAA bond rating and
was the architect for culture change via the city’s highly successful Performance Excellence Program
(PEP). PEP included extensive use of Lean Six Sigma (LSS) methodologies, an innovative
leadership structure, rigorous strategic/business planning, and award-winning employee
training/career development initiatives.

Mark has also served in a number of other municipal management roles in Texas during the course
of his career, including budget director and assistant city manager for the City of Corpus Christi, city
manager for Woodway, assistant city manager for Lake Jackson, and budget director for Denton.

Finally, a leader in his profession, Mark has served as Vice President for ICMA, representing the
central United States, President for TCMA, and board member for the Alliance for Innovation, and
Chair for the University of North Texas MPA public administration advisory board.