Will Hampton

Will Hampton understands local government communication challenges. For nearly 24 years he led the highly successful municipal government communications and marketing department for the City of Round Rock, Texas, that won more than 100 awards from national and state associations. He is regarded as an innovative and creative storyteller who gets results by combining strategy, trust, engagement, and successfully navigating controversy.

Will led citizen engagement efforts that resulted in the successful implementation of a $330 million regional water project, transportation master plans, a $600 million economic development private-public partnership, and a 10-year service plan for one of the fastest-growing cities in the country.

Will’s communications experience spans the full lifecycle of public-sector storytelling—from branding and website strategy to social media, video production, print and digital newsletters, cable access channel management, and citizen surveys. His work consistently connects strategy to execution, helping organizations communicate clearly, build trust, and navigate complex public issues.

He writes Good Government Files, a newsletter on Substack and LinkedIn focused on effective governance and high performance communications in local government. Through real-world case studies, interviews, and practical insights, the newsletter explores how cities and counties build trust, engage residents, and communicate clearly about complex and sometimes controversial issues.