Embracing the Past… Building the Future

Introducing SGR’s New CEO

Founder Ron Holifield will stay engaged, involved, and active with SGR, but he’s ready to turn over the daily operations to long-time City Manager and servant leader Darin Atteberry. Read the formal press release and Atteberry bio below.

Keller, TX – January 27, 2025 – SGR, a leading provider of innovative solutions for local governments, is pleased to announce that Darin Atteberry will be joining the organization as Chief Executive Officer. Darin will succeed Ron Holifield, who founded SGR and led the company as CEO since its inception. Holifield will remain engaged and active as the sole owner of SGR.

With extensive experience in local government leadership and the private sector, Atteberry brings a wealth of knowledge and a strong vision for the future of SGR. His leadership will further enhance the company’s commitment to providing exceptional service and support to local governments, as well as accelerating its expansion and innovation efforts.

“We are thrilled to welcome Darin Atteberry to the SGR team,” said Ron Holifield, SGR owner. “His proven track record of leadership in local government, combined with his strategic vision and passion for public service, makes him the ideal leader to take SGR into the next chapter. I am confident that Darin will build upon our successes and lead the company to even greater achievements.”

Atteberry brings over 30 years of experience in local government, including a distinguished tenure as City Manager for the City of Fort Collins from 2004 to 2021. In addition to his public sector expertise, Atteberry has valuable private sector experience, most recently serving as the Market President of Northern Colorado at Elevations Credit Union. Both the City of Fort Collins and Elevations Credit Union are recipients of the prestigious Malcolm Baldrige National Quality Award, the highest U.S. presidential honor for performance excellence. Atteberry is widely recognized for his ability to drive organizational growth, foster innovation and continuous improvement, and lead teams with unwavering integrity and vision.

“I am excited to join SGR and lead this talented team as we continue our mission to support and empower local governments across the country,” said Atteberry. “I look forward to working closely with our clients, employees, and partners to further strengthen our offerings and drive positive impact within the communities we serve.”

As SGR continues to grow and innovate, the leadership transition marks a significant milestone in the company’s ongoing commitment to excellence and its mission of improving the effectiveness of local governments through transformative solutions.

For more information about SGR and its services, visit https://www.governmentresource.com/.

About SGR:

SGR is a full-service consulting firm dedicated to providing tailored services that address the unique needs of local government organizations. As a trusted partner, SGR offers a comprehensive range of services, including executive recruitment, interim placements, embedded & consulting services, leadership development & training, as well as innovation and strategic foresight for local governments and public agencies. For more information, visit governmentresource.com.

Darin Atteberry Bio